The Eric Andre Show: Legalize Ranch

At Adult Swim, I helped to execute the Eric Andre Show's Legalize Ranch Pop Up, a real-world retail experience designed to bring Eric Andre’s chaotic, satirical brand into a physical interactive space. Tasked with overseeing the marketing stunt, I worked cross-functionally aligning creative intent with production realities and managing on-site logistics. The result was a deliberately absurd, highly shareable pop-up that blurred performance and retail. Die hard fans lined up around the block for days, hoping to get exclusive show merchandise and a chance to engage with the world of Eric Andre. The stunt drove massive earned media and social conversation and reinforcing Adult Swim’s brand of driving IYKYK cultural moments and unconventional marketing.