Industry Seasons 1-3

Since its debut, Industry has pushed the boundaries of a high-stakes workplace drama, and to match the energy of the series my team built a vibey marketing campaign to hook potential viewers via paid media and organic social.

Across Seasons 1–3, our campaigns highlighted the jaw dropping drama, charismatic actors, and cultural cool that define the series, cultivating the perception of series as the best cult hit on TV.

With each season, key art captured the intense energy of the trading floor and the work hard, play hard ethos of the characters. Season 1 focused on the introduction of the grads at Pierpoint, Season 2 making power moves in the world of finance, and Season 3 the hard partying characters caught in the hot spotlight of their own ambition.

I helped develop teasers, trailers and social content working directly with EPs and cast that invited fans to get to know the actors and celebrate their favorite character moments, driving conversation and engagement in real time.