House of the Dragon Season 3

After two seasons building fan anticipation to war, it had finally arrived in Westeros. Our creative vision was to make that arrival feel visceral, darker, and consequential — and turn the season launch into a cultural event befitting a global phenomenon.

The central thematic idea was simple: war was here, bringing fire, action, and destruction. We built a bold, cinematic visual language around the franchise’s most ownable iconography — fire, dragons, and the Iron Throne. The work embraced a darker, grittier aesthetic that reflected the stakes of all-out war while reconnecting the series to the epic spectacle audiences expect from the Game of Thrones universe. The campaign tagline, “WIN OR DIE,” reinforced that connection and raised the stakes to their highest level yet.

We then brought the war into the real world. Dragons took flight over London. Banners on landmarks were consumed by fire. Brands bent the knee to Rhaenyra. Sports, retail, social channels, and live events became extensions of the conflict. Across 140 territories, every execution was unified by the visual language and textures of war, while adapting to local culture and audiences.

The result: 6.2 billion impressions, 253 million video views, 70+ million social engagements, and 33 million global viewers, making House of the Dragon the #1 show on HBO Max.