House of the Dragon S2: Global Campaign Creative

For House of the Dragon S2, we set out to capture a realm on the brink of war. With Rhaenyra and Alicent at the center of the conflict, the creative brought the civil war within House Targaryen to life and invited the world to choose a side: Team Black or Team Green.

The campaign’s visuals mirrored the divide, from multiple key art versions and an extended character tableaux to digital out-of-home that featured a 3D dragon animation. Across the globe, black and green creative appeared in transit hubs, on massive digital billboards, and high frequency media — each one pulling fans deeper into the story’s looming war.

To build the global creative suite, we partnered with photographer James Minchin to capture striking cast portraits and collaborated closely with agencies AV Print, BOND, Arsonal, BLT, and BGSTR as well as HBO’s internal creative teams, to craft a cohesive visual playbook for the campaign. A true team effort worthy of Westeros.