Adult Swim Keyboard

I led the development and launch of the Adult Swim Emoji Keyboard, a mobile app that turned the network’s irreverent IP into 150+ shareable custom emojis and GIFs for your daily text chains. To promote the app, we paired clever social campaigns with real-world stunts including free permanent emoji tattoos in NYC, LA, and Atlanta — turning fans into ambassadors and generating organic buzz. The keyboard debuted to 400K monthly users and sustained an average of 100K MAUs over several years. With tens of millions of emojis sent, the keyboard was a long term cultural extension of the brand.

As we shared in the iOS store description: “When you can’t use your words, use a sentient ball of meat. The [as] Keyboard replaces your old and busted keyboard with a bump builder, GIFs, and soundbites from your favorite Adult Swim shows, along with our own private stash of emoji. Why sext when you can send that special someone a picture of Mike Tyson covered in pigeon crap?”